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Saturday, January 2, 2010

normally, we're not romantics


but this holiday season has given us pause.

numerous men and women shopped at chalk for their significant others:

"would he like it in this color, or the other?"

"does she look good in leather? cause i think she does!"

"i know she really covets that clutch. could we build a whole look around it?"

we even heard from the younger set:

"da-ad! i think she'd like red instead of black. you should get it for her."

whether the black or the red, in leather or silk, on its own or part of an entire ensemble, it wasn't the actual purchases that surprised us. instead, it was the care and thought that went into each and every selection.

and perhaps that's one of the greatest assets of being an independent boutique, and a small one at that; we've gotten to know our clients pretty well, and have rediscovered the power of the personal touch. to be honest, our favorite part of our job is helping someone to find that perfect piece--the one that makes the client (or the client's significant other) feel special.

so thank you to all of you who took the time to brave the traffic, the rain and snow, and the blanket headache that can envelop all things holiday, in order to find that perfect gift at chalk. thank you for choosing us to assist you; in so doing, we were reminded why we love what we do. and that was your gift to us.

we hope that 2010 brings you and yours health, happiness, and security!

the ladies at chalk

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